— Our Work

Omni-Channel Outreach Strategy

17 July, 2021

Automotive Recalls

Our client tasked us with leading strategic positioning for its omnichannel outreach business model for 3 million vehicles impacted by a major automotive recall.

The Brief

Our client tasked us with program managing the performance reporting and enhancement of the program with 26 partner schools and 600 students trained.

The Solution

Nzuri developed growth strategies for the program, designed a program roadmap for the client, and provided primary research via surveys to students, partner school instructors and dealers. In addition to driving the growth objectives of the program, Nzuri developed analytics to track the revenue impact of our program-trained technicians.

The Result

The program is expanding coverage to a total of 26 partner schools this year. Technicians trained and placed through the program are twice as likely to stay with the brand, and the program is providing a 4:1 return on investment.

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