— Our Work

Omni-Channel Outreach Strategy


Automotive Recalls | Omni-channel Outreach Strategy

We identified and deployed strategies that are carefully selected through vigorous analysis, pre-launch testing and analytical feedback from our team of industry experts. For this project, we leveraged the CAPDo-PDCA approach to help the client effectively manage its automotive recall campaign.

speedometer, dashboard, car-1249610.jpg

The Brief

Our client tasked us with leading strategic positioning for its omnichannel outreach business model for 2.3 million vehicles impacted by a major automotive recall.

The Solution

Nzuri assessed, enhanced, and implemented an omnichannel outreach strategy spanning direct mail, email, SMS, phone, virtual agents, and digital properties. Our team developed robust testing approaches to maximize remedy rates while gaining additional market insights.

The Result

Our support has resulted in over 1.5 million out of 2.3 million recalled vehicles with defective components being repaired.

Our client continues to lead the industry in remedy rates and program innovation within the recall space.

Scroll to Top