Meet The Team
With Nzuri Strategy, you are tapping into a collective of experienced strategists with unique problem-solving experience, across a broad range of top-tier companies.
Samuel Frank
FOUNDER | LEAD STRATEGIST
Samuel’s 19 years of Fortune 500 experience spans Nissan, Infiniti, GM, Jeep, Delta Airlines, and Caterpillar, among others. He serves clients by researching, analyzing, and developing compelling storylines and experiences that pull organizations and people toward reaching their full potential. Samuel achieves this by leveraging his experience in developing story-based business strategy, designing customer experiences, and identifying actionable performance metrics to provide clients with on-the-ground support to exceed their goals.
In addition to his corporate pursuits, Samuel has experience in over 35 countries and provides pro bono strategy consulting to social enterprises spanning microfinance, healthcare, and multi-dimensional poverty alleviation.
Samuel holds Bachelor’’s and Master’s Degrees in Mechanical Engineering from the Purdue University and University of Michigan as well as a Master of Business Administration (MBA) from Vanderbilt University’s Owen Graduate School of Management.
Ruth Barue
SENIOR CONSULTING MANAGER
In addition to supporting strategic initiatives in the North American market, Ruth acts as the client lead for initiatives in Kenya. Ruth’s experience includes digital and traditional outreach strategy, building strategic roadmaps and insight focused reporting. Her certification in data visualization plays a key role in providing actionable insights to our partners by presenting data in interactive formats.
Ruth leads automotive insights in East Africa with a strong focus on technology disruption in the automotive arena.
Genevieve DeVries
Genevieve has a wealth of experience as a Senior Technical Professional, with a rich background in the information services sector, where she has contributed over 18 years to advancing the retail and automotive industries.
Possessing a diverse skill set in technology, Genevieve has primarily concentrated her career on enhancing the data aspects of technical projects, evolving from hands-on development roles to positions of leadership. Her expertise extends across Project Planning, Strategy, Execution, Communication, Team Building, and Leadership, with a special focus on Data Technology and navigating Global Work Environments. Known for her versatility, Genevieve excels in roles requiring her to adopt various “hats.” Her solid engineering foundation is underscored by a Bachelor of Applied Science in Computer and Information Sciences and Business Services from Wayne State University, making her a formidable force in her field.
Ezekiel Makokha
STRATEGY CONSULTANT
Through the lenses of analytic tools, Ezekiel turns huge and unrefined data from client projects into meaningful insights that he can communicate to clients accordingly using well-guided statistical techniques including report summaries and high-level visuals. He also uses the data insights to develop data-driven strategic storylines which are geared towards enhancing the project performance of the clients.
Ezekiel welcomes new challenges, and he is ever willing to learn by trying out new fronts to better his craft in data science and analytics.
Movyll Aenda
CREATIVE LEAD
Movyll is an Electrical and Telecommunication engineer with a passion for creativity and innovativeness in communications. His in-depth experience in creating visual designs for different clients across different industries has seen him gain expertise in user experience and user interface design, graphic design, and the development of creative content for different customer requirements.
In addition to creating visual designs for Nzuri clients, Movyll actively supports the development of strategic communication solutions through marketing funnel development, customer experience design, search engine optimization (SEO), analytics, and other tools and strategies for promoting customer engagement and brand visibility.
His engineering degree has enabled him to integrate the engineering method in developing creative solutions.
Irene Kiptoo
STRATEGY CONSULTANT ASSOCIATE
Driven by a desire to help organizations achieve their goals, Irene thrives on crafting innovative solutions. Her expertise extends to supporting strategic initiatives, managing project plans and building strategic roadmaps where she skillfully leverages her knowledge to develop actionable strategies that optimize resources and enhance operational efficiency.
Her expertise lies in developing actionable strategies that optimize resources, enhance operational efficiency, and propel businesses forward in an ever-evolving marketplace.
Teofilo Gafna
DATA SCIENTIST
Teofilo Acholla Ligawa Gafna is a Data Scientist at Nzuri Strategy with an educational background in economics and statistics. He has further honed his expertise by learning Data Science, Machine Learning, and AI, which complement his statistical foundation.
At Nzuri Strategy, Teofilo leverages his diverse skill set to tackle data-related tasks, including data engineering, data science, and machine learning, all of which contribute to making data-driven decisions within the organization.
His expertise facilitates the consultants’ data storytelling, and his programming skills enable him to automate processes that would otherwise be manual, enhancing efficiency and productivity within the organization.
Michelle Johnson
Michelle Johnson is a seasoned automotive industry leader with over 25 years of experience in Marketing, Sales Operations, Aftersales, Strategy, and Training.
Michelle began her automotive career at Ford Motor Company, gaining a holistic perspective of the automotive industry while working in regional field operations, Ford Customer Service Marketing, and Product Marketing Strategy. In 2008, Michelle joined Nissan North America, Inc., where she held various leadership roles in marketing and sales. She retired from Nissan North America, Inc. in December 2024 after 16 years of service, where she most recently held the role of Chief of Staff, Dealer Network Development Governance at the company’s headquarters in Franklin, TN.
In addition to her corporate accomplishments, Michelle serves on the board of directors of TechForce Foundation, a non-profit organization with a mission to champion all students to and through their technical education and into careers as professional technicians.
Michelle holds a Master of Business Administration (MBA) from Case Western Reserve University and a Bachelor of Science in Business Administration from Rochester Institute of Technology.
