— Our Work
Omni-Channel Outreach Strategy
2018-2023
Automotive Recalls | Omni-channel Outreach Strategy
We identified and deployed strategies that are carefully selected through vigorous analysis, pre-launch testing and analytical feedback from our team of industry experts. For this project, we leveraged the CAPDo-PDCA approach to help the client effectively manage its automotive recall campaign.
The Brief
Our client tasked us with leading strategic positioning for its omnichannel outreach business model for 2.3 million vehicles impacted by a major automotive recall.
The Solution
Nzuri assessed, enhanced, and implemented an omnichannel outreach strategy spanning direct mail, email, SMS, phone, virtual agents, and digital properties. Our team developed robust testing approaches to maximize remedy rates while gaining additional market insights.
The Result
Our support has resulted in over 1.5 million out of 2.3 million recalled vehicles with defective components being repaired.
Our client continues to lead the industry in remedy rates and program innovation within the recall space.
